29 Apr

News Release: OMG Girlz Recognize Stony Point High School as National Champion in Get Schooled Attendance Challenge with a 5.06% Attendance Gain

Round Rock ISD High School posts a 5.06 percent attendance gain

Round Rock, TX – More than 2,200 students at Stony Point High School will celebrate their 5.06% in student attendance on Tuesday, April 30 as the OMG Girlz will recognize the school as the national champion in the Get Schooled Foundation’s national Attendance Challenge. The Challenge was a friendly competition across more than 200 middle and high schools around the country in a campaign to improve student attendance.  As celebrity “principals for a day,” they will connect with students in their classrooms and host a school-wide assembly as part of the celebration of the students’ accomplishments. The Victory Tour event is not open to the public.

Get Schooled has focused on attendance as a critical metric in school and student performance because it is one of the best predictors of high school graduation rates and college readiness rates.  Despite its importance, a Johns Hopkins student released earlier this year estimates that 7.5 million students in the United States miss a month or more of school, putting them at risk for failing to learn key skills and potentially dropping out of high school.

Austin’s E3 Alliance partnered with Get Schooled to recruit and support 33 Central Texas middle and high schools in the Challenge as a regional effort to boost school attendance and ultimately student achievement.  The average school in the challenge boosted attendance 2.53% and Stony Point posted a 5.06% gain earning them the title of national champions. The challenge also had a transformative effect on Stony Point High School. The high school, one of the largest high schools in the challenge, came together and not only posted huge attendance gains but also boosted student engagement.  More than half the student body was active in the challenge.

“We are very proud of the hard work the Stony Point High School staff, faculty and especially the students did to earn this victory,” said E3 Alliance president & executive director Susan Dawson. “The Challenge is a great first step in our overall campaign to increase awareness about student attendance across Central Texas through our Missing School Matters campaign.”

The OMG Girlz, based in Atlanta, is made up of three high school students:  Star, Beauty and Baby Doll.  Formed by Tameka “Tiny” Harris, formerly of the multi-platinum girl group, Xscape, the OMG GIRLZ released their hit song “GUCCI THIS (GUCCI THAT)” in 2011 and it quickly became an instant hit on the Top 10 list of BET’s 106 & Park. Their first album will be released this fall.

More than 10,000 students across the country have earned a stop on the Get Schooled Victory Tour. As part of the Victory Tour, celebrities serve as “Get Schooled Celebrity Principals for the Day” at the school. Past Get Schooled Celebrity Principals for the Day have included Nicki Minaj, Ne-Yo, Bella Thorne, Rocsi and Big Sean.

“Stony Point High School, the E3 Alliance and the entire Austin community demonstrate what is possible when communities come together and focus on a critical predictor of student success,” said Marie Groark, Executive Director of the Get Schooled Foundation. “The amazing effort put forth by thousands of community leaders, students and teachers is an example for the rest of the nation.”

Incite Social Impact Marketing collaborated with E3 Alliance and Get Schooled to implement the Challenge in Central Texas. Incite is associated with the Emmis Austin Radio, featuring stations 93.3 KGSR, News Radio KLBJ 590 AM & 99.7 FM, 93.7 KLBJ FM, 101X, Comedy 102.7, 103.5 Bob FM and 107.1 La Zeta.

To see a full list of schools that participated in the Fall Attendance Challenge along with their final scores, go to www.getschooled.com. To see a photo album of the challenge in action in participating schools go to www.facebook.com/getschooled. To learn more about the E3 Alliance Missing School Matters Campaign, visitwww.missingschoolmatters.org. Visit Incite Social Impact at www.inciteimpact.com.
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About Get Schooled
Get Schooled is a non-profit organization that directly engages and motivates students to graduate from high school and succeed in college. Get Schooled is the premiere education brand for young people – linking students with high quality, cutting edge resources and tools they need to succeed. Get Schooled has developed a track record of success because it engages with young Americans using the media, technology and popular culture that is an integral part of their lives. Get Schooled’s work is boosted by partners like Viacom and the Bill & Melinda Gates Foundation. In its first two years, Get Schooled has engaged more than 2.5 million young Americans and has built a network of more than 325 middle and high schools.
About E3 Alliance
E3 Alliance is a regional, data-driven education collaborative based in Austin, Texas. We are building the strongest educational pipeline in the country to drive regional economic prosperity. Founded in 2006, E3 Alliance acts as a catalyst for change, working to break-down barriers and build better alignment across the education continuum. Our name tells our story: Education Equals Economics. We believe that only through greater educational achievement for current and future generations of children, can Central Texas realize economic prosperity and a high quality of life for our community. Such achievement requires systemic change from cradle to career, and that is our commitment to our community.
14 Dec

News Release: Stony Point Captures National Get Schooled Challenge Title

Round Rock’s Stony Point High School Named National Champion in 2012 Get Schooled Attendance Challenge with a 5.06% Attendance Gain

Challenge is part of E3 Alliance’s Missing School Matters Regional Attendance Campaign

[Editor’s note: Members of the media are welcome to attend the Stony Point principal’s announcement to students Friday, Dec. 14 at 12:30 pm in the Stony Point High School Cafeteria, 1801 Tiger Trail in Round Rock]

Round Rock, TX — Stony Point High School in Round Rock, Texas set out to improve school attendance and ended up transforming the entire school community, boosting student engagement, posting huge attendance gains and winning a national championship in the Get Schooled 2012 Fall Attendance Challenge.

Stony Point High School, part of a regional Get Schooled Challenge in Central Texas, posted a 5.06% boost in attendance. E3 Alliance, together with Emmis Austin Radio and Incite Social Impact Marketing organized the regional effort with 31 Central Texas schools participating.

The challenge is part of the Missing School Matters Initiative that was launched in September, 2012 by E3 Alliance and the Austin Area Research Organization.

A total of 225 middle and high schools signed up nationwide to participate in the Get Schooled 2012 Fall Attendance Challenge across the country. Visit the Get Schooled Website to see the national leader board. More than three quarters of schools active in the Challenge boosted their school attendance.

“We’re extremely proud of Stony Point’s year-to-year improvement in attendance, and their creative efforts to win the national Challenge,” said Susan Dawson, E3 Alliance President & Executive Director. “We congratulate all the schools in Central Texas who participated in the Challenge as part of our regional campaign to improve attendance.”

Stony Point principal Albert Hernandez will announce the victory to students at their lunch on Friday, December 14, 2012 at 12:30 p.m.

“It comes with great pride and honor to have earned number one in the nation for the Get Schooled Attendance Campaign,” said Hernandez. “Stony Point has such a deep admiration of our students, faculty and staff. This has been a wonderful team effort lead by our Assistant Principal, Toby Bermudez . Way to go Stony Point Tigers, national champion!”

“Stony Point strives for excellence in everything they do, we are proud to celebrate this victory and national award with them,” said Round Rock ISD superintendent Jesus Chavez.

Central Texas boasts five schools in the top 25 finishers in the country. Top finishers in the region include Leander High School, Garcia Middle School in Austin, Simon Middle School in Kyle (Hays CISD), and Covington Middle School in Austin. See the regional leader board for the complete list of schools participating in the region.

The winning schools in the national competition earn a stop on the Get Schooled Victory Tour launching in early 2013. As part of the Victory Tour, celebrities will serve as “Get Schooled Celebrity Principals for the Day” at the school. The celebrity will connect with students in their classrooms and host a school-wide assembly as part of the celebration of the students’ achievements. Past Get Schooled Celebrity Principals for the Day have included Nicki Minaj, Ne-Yo and Big Sean. As the regional winner, Stony Point will also receive a campus visit from the Alamo Drafthouse Rolling Roadshow which will arrive on campus to play a movie for kids – after school, of course. Emmis radio personalities from 101X and 107.1 La Zeta will be on hand to emcee a special recognition ceremony.

Get Schooled has focused on attendance as a critical metric in school and student performance because it is one of the best predictors of high school graduation rates and college readiness rates. Despite its importance, a Johns Hopkins student released earlier this year estimates that 7.5 million students in the United States miss a month or more of school, putting them at risk for failing to learn key skills and potentially dropping out of high school.

The Get Schooled Challenge is a part of the overall Missing School Matters public awareness campaign that aims to increase school attendance by two percentage points across the region. Central Texas schools have more student absences than the state average at every grade. The campaign, launched by the Austin Area Research Organization (AARO) and E3 Alliance, in September, has a goal is to increase attendance by a minimum of two percentage points, or an average of three school days per student. When Central Texas Schools receive the state funding for these three previously lost school days, E3 estimates the region will receive an additional $34 million in annual funding.

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About E3 Alliance E3 Alliance, is a regional, data-driven, education collaborative based in Austin, Texas. We are leading the effort to build the strongest educational pipeline in the country to drive economic prosperity for Central Texas. We do this by using objective data and focused community collaboration to align our education systems so that all students can succeed. Together with the Central Texas community, we have created The Blueprint for Educational Change, our region’s strategic plan to build the strongest educational pipeline in the country.

About Get Schooled Get Schooled is a non-profit organization that directly engages and motivates students to graduate from high school and succeed in college. Get Schooled is the premiere education brand for young people – linking students with high quality, cutting edge resources and tools they need to succeed. Get Schooled has developed a track record of success because it engages with young Americans using the media, technology and popular culture that is an integral part of their lives. Get Schooled’s work is boosted by partners like Viacom and the Bill & Melinda Gates Foundation. In its first two years, Get Schooled has engaged more than 2.5 million young Americans and has built a network of more than 325 middle and high schools.

About Incite Social Marketing Incite is a full-service marketing and communications firm comprised of social entrepreneurs dedicated to changing our world. Incite specializes in creating and implementing strategic marketing campaigns tailored to reach mainstream audiences as well as those who are rural, hard-to-reach, underserved and ethnically diverse.

26 Nov

Texas Legislature declares November 26-30 as Missing School Matters Week

Texas State Representative Mark Strama has issued a resolution recognizing Nov. 26-30 Missing School Matters Week in Central Texas.

Rep. Mark Strama imageRep. Strama will announce the resolution on Thurs. Nov. 29 during a special event at Stony Point High School in Round Rock. Rep. Strama and E3 Alliance will recognize the school for its efforts to boost campus attendance in the Get Schooled Fall Attendance Challenge.

Stony Point High is currently in first place on the Get Schooled Central Texas Regional Leader Board, and ranks sixth on the Get Schooled Challenge national National Leader Board. Stony Point students and staff have used innovative ways to get students involved in the campaign, which uses a combination of substance and sizzle to challenge students to improve attendance on their campus.

The Get Schooled Challenge is a part of the overall Missing School Matters public awarenessGet Schooled logo campaign that aims to increase school attendance by three percentage points across the region. Central Texas schools have more student absences than the state average at every grade. The campaign, launched by the Austin Area Research Organization (AARO) and E3 Alliance, has a goal is to increase attendance by a minimum of two percentage points, or an average of three school days per student. When Central Texas Schools receive the state funding for these three previously lost school days, E3 estimates the region will receive an additional $34 million. Because schools are funded based on attendance, if school districts could increase average attendance by just three days, the region would gain $34 million in annual revenue from the state that could be used to improve educational outcomes.

E3 Alliance executive director Susan Dawson will also announce a regional effort to launch a new, parent-targeted PSA campaign created by The Ad Council and the U.S. Army’s BoostUp campaign. The new PSAs will be shown at the event and they have been posted on the Missing School Matters web site. According to a study by Get Schooled, nearly 7.5 million U.S. students are chronically absent, missing 18 or more days of school each year.

The Get Schooled Fall Attendance Challenge is in it’s final weeks; it ends on December 11th. Middle and high schools from across the country are competing to raise their attendance rates and earn an exclusive in-person performance from a celebrity. Students participate in a variety of activities to help their schools earn up to 115 points. Runners up in each group will earn an all-school assembly with top-name talent as well.

E3 Alliance has partnered with the Get Schooled Foundation, Emmis Radio and Incite Social Impact Marketing to promote a regional edition of the campaign. More than 40,000 students across 40 middle and high school campuses across Central Texas are participating. The winning regional school will receive a campus visit from the Alamo Drafthouse Rolling Roadshow which will arrive on campus to play a movie for kids – after school of course! Emmis radio personalities from 101X and 107.1 La Zeta will be on hand to emcee a special recognition ceremony.

 

04 Oct

News: Fox 7 News covers the Get Schooled Challenge

The FOX 7 News team aired a story on the October 3rd News at Nine featuring Missing School Matters and the Get Schooled Challenge. Click to watch:

School districts lose $42 dollars every time a student misses a day of school. Parents and students are paying the consequences in other ways.

In Leslie Wimberly’s house, “It’s either you go to school or you’re sick.”

Other AISD moms share the same strict philosophy when it comes to their kids’ attendance at school.

Not all families are as dedicated.

In Central Texas, middle and High School students miss between seven and 14 days a year. The region is the top truancy offender in the state.

Texas law allows districts to file the class C misdemeanor charge of failure to attend on children over 12 who miss school or are late to school more than three days within a month. Charges can also be filed for missing 10 or more days within six months.

Last year AISD filed 188 charges against students.

Parents also pay the price. As allowed by state law, AISD filed contributing to truancy charges against parents 29 times.

Both charges carry a fine of up to $500 dollars.

But is that punishment enough?

In California, 34-year-old Lorraine Cuevas was sentenced to six months in jail for not sending her 2nd and 3rd grade kids to school. They missed a total of 116 days. Cuevas violated the California chronic truancy law which punishes parents of truant kids.

The school district claims they tried to contact Cuevas dozens of times about her kids’ attendance. When she didn’t respond, police got involved.

The E-3 Alliance takes a different approach.

“Rather than putting the hammer down on kids,” said Rick L’Amie. “We found that if you’re proactive and you work with the parents and the kids give them reasons and incentives to go to school, you’ll have better outcomes.”

This week the non-profit kicked off an attendance challenge in eight Central Texas school districts called Get Schooled. The winner is chosen based on website participation and attendance improvement. The prize is a celebrity principal for a day.

Public service announcements are running on the radio and soon you’ll see them on TV.

Right now the leading campus in the country is the Live Oak Academy in Buda.

“Everybody wins when we get kids in school,” L’Amie said.

To learn more about Get Schooled click here.

The E3 Alliance also has a program called Missing School Matters. To learn more about that click here.

 

20 Sep

Bobby Jenkins Speaks at Second Kickoff

We had a great conversation at our second kickoff. There’s one more kickoff Tuesday, Sept 25!
Fresh ideas and enthusiasm were the order of the day for the Thursday, Sept. 20  kickoff event for the Missing School Matters Campaign at the Dell Round Rock campus. ABC Home and Commercial Services founder Bobby Jenkins captivated the audience with his enthusiasm for the campaign and announced that he’ll reach out to his employees and customers about the effort. ABC customers will not only receive an email explaining that missing school matters, but ABC staff will also leave behind a brochure for all customers about the importance of keeping kids in school. Thanks, Bobby!

We invite you to register for one of our two remaining kickoff events. Or pass this information along to a business colleague, friend or neighbor. We’ll share some startling data, preview a compelling new PSA, and give you access to a promotional toolkit to spread the word that Missing School Matters.

Click here to register for the Sept. 25 event.
20 Sep

Kickoff News: You Can Still Register and Get Involved

We had a great turnout at our first kickoff. We’re doing it again today and next Tuesday!

Tim League

Great conversation and fresh ideas filled the room Wednesday, Sept. 19 at the kickoff of the Missing School Matters Campaign. And Alamo Drafthouse founder Tim League had some inspiring words and a gift for the campaign. Alamo Drafthouse is donating their Rolling Movie Roadshow to the Central Texas School that wins the regional Get Schooled Challenge. Thanks, Tim!

We invite you to register for one of our two remaining kickoff events. Or pass this information along to a business colleague, friend or neighbor. We’ll share some startling data, preview a compelling new PSA, and give you access to a promotional toolkit to spread the word that Missing School Matters.
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Click here to register for the Sept. 20 kickoff event
Click here to register for the Sept. 25 event.
Also, check out the following news coverage on:
19 Sep

Kickoff One Features Tim League

Tim LeagueThe first kickoff of the Missing School Matters campaign is today, Sept. 19 at 11am in the John H. Reagan building, Room JRH 140. Not too late to register! Tim League of Alamo Drafthouse is our featured business leader.

Sign up here: http://missingschoolmatters1.eventbrite.com/

Come learn about this important issue and what you can do about the 2.4 million student absences across central Texas every year. We’ll share startling statictics, preview a national PSA about attendance, and more.

15 Sep

Media Alert: Missing School Matters Kickoff Events

For Immediate Release
Contact: Rick L’Amie, Communications Director, E3 Alliance
512.223.7244
rlamie@e3alliance.org

Media Alert

Central Texas business and community leaders join forces to boost school attendance
Missing School Matters campaign will reclaim millions of dollars for Austin-area schools
What: News conference and kick-off events for Missing School Matters – a regional effort to increase school attendance across Central Texas
When: Pre-kickoff news conference/media availability (see below for immediately following public kickoff event and schedule)
  • Sept. 19, 2012
  • 10 am
Where: Texas State Capitol Extension conference room E2.020, Austin, TX
Who: Austin Area and Research Organization (AARO) and E3 Alliance
  • Suzanna Caballero, Chair, Community Accountability Team of the AARO Education Committee
  • Susan Dawson, President and Executive Director,  E3 Alliance
  • Jesús Chávez, Superintendent, Round Rock ISD
  • Sarah Harris, Founder and CEO, Incite Social Impact Marketing
  • Rick L’Amie, Communications Director, E3 Alliance
Why: There are 2.4 million student absences in Central Texas per year. When kids aren’t in class they can’t learn. What’s more, chronic absences often lead to dropping out, and schools lose funding from the state for every student absence. Increasing student attendance by an average of just three days = $34 million in added revenue to schools across our region.
Austin Area Research Organization(AARO), together with E3 Alliance is inviting employers, associations and community groups to help spread the word that missing school matters during three community-wide kick-off events across Austin. Missing School Matters Campaign kick-off events will include
  • Business leaders Tim League of Alamo Drafthouse, Bobby Jenkins of ABC Home and Commercial Services, and Clarke Heidrick of
    Graves, Dougherty, Hearon & Moody, PC. as speakers.
  • Results of a new national survey of teens that explores why kids miss school.
  • An overview of the Get Schooled Central Texas Fall Attendance Challenge. A targeted campaign with “substance and sizzle” to get 40,000 central Texas middle and junior high school students aware of the importance of going to class.
  • A preview of a new Ad Council and U.S. Army’s new BoostUp High School Dropout Prevention PSAs, launching mid-October, making parents aware of the connection between their student’s attendance and educational outcomes.
  • Access to a promotional tool kit with messages, flyers, articles and more to help spread the word about keeping kids in school.
  • An interactive, table-top brainstorm session for participants to give feedback no how to spread the word that missing school matters.

What else: Kickoff event schedule (open to the public)

Registration is required: Visit http://bit.ly/missingschoolmatters
Kickoff Event One
• Wednesday, Sept. 19th
• 11 am -12 noon
• John H. Reagan Building, Room JHR140 (in the state Capitol complex)
Kickoff Event Two
• Thursday, Sept 20th
• 4 – 5 pm
• Dell Round Rock Campus, Building 8
Kickoff Event Three
• Tuesday, Sept. 25th
• 9 – 10 am
• LCRA Dalchau Service Center, Montopolis Drive
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The E3 Alliance is a regional collaborative dedicated to developing a comprehensive, data-driven view of our education landscape to better align educational systems and practices to drive higher outcomes for students and ensure a more efficient allocation of resources, thereby increasing our competitiveness as a region. Founded in 2006 by partners the Austin Area Research Organization, The University of Texas at Austin and Austin Community College District;  the E3 Alliance acts as a catalyst for change and is the P-16 Council for the Central Texas region. Learn more at: www.e3alliance.org.