For Immediate Release
Contact: Rick L’Amie, Communications Director, E3 Alliance
Missing School Matters campaign will reclaim millions of dollars for Austin-area schools
- Sept. 19, 2012
- 10 am
- Suzanna Caballero, Chair, Community Accountability Team of the AARO Education Committee
- Susan Dawson, President and Executive Director, E3 Alliance
- Jesús Chávez, Superintendent, Round Rock ISD
- Sarah Harris, Founder and CEO, Incite Social Impact Marketing
- Rick L’Amie, Communications Director, E3 Alliance
- Business leaders Tim League of Alamo Drafthouse, Bobby Jenkins of ABC Home and Commercial Services, and Clarke Heidrick of
Graves, Dougherty, Hearon & Moody, PC. as speakers.
- Results of a new national survey of teens that explores why kids miss school.
- An overview of the Get Schooled Central Texas Fall Attendance Challenge. A targeted campaign with “substance and sizzle” to get 40,000 central Texas middle and junior high school students aware of the importance of going to class.
- A preview of a new Ad Council and U.S. Army’s new BoostUp High School Dropout Prevention PSAs, launching mid-October, making parents aware of the connection between their student’s attendance and educational outcomes.
- Access to a promotional tool kit with messages, flyers, articles and more to help spread the word about keeping kids in school.
- An interactive, table-top brainstorm session for participants to give feedback no how to spread the word that missing school matters.
What else: Kickoff event schedule (open to the public)
The E3 Alliance is a regional collaborative dedicated to developing a comprehensive, data-driven view of our education landscape to better align educational systems and practices to drive higher outcomes for students and ensure a more efficient allocation of resources, thereby increasing our competitiveness as a region. Founded in 2006 by partners the Austin Area Research Organization, The University of Texas at Austin and Austin Community College District; the E3 Alliance acts as a catalyst for change and is the P-16 Council for the Central Texas region. Learn more at: www.e3alliance.org.