15 Sep

Media Alert: Missing School Matters Kickoff Events

For Immediate Release
Contact: Rick L’Amie, Communications Director, E3 Alliance
512.223.7244
rlamie@e3alliance.org

Media Alert

Central Texas business and community leaders join forces to boost school attendance
Missing School Matters campaign will reclaim millions of dollars for Austin-area schools
What: News conference and kick-off events for Missing School Matters – a regional effort to increase school attendance across Central Texas
When: Pre-kickoff news conference/media availability (see below for immediately following public kickoff event and schedule)
  • Sept. 19, 2012
  • 10 am
Where: Texas State Capitol Extension conference room E2.020, Austin, TX
Who: Austin Area and Research Organization (AARO) and E3 Alliance
  • Suzanna Caballero, Chair, Community Accountability Team of the AARO Education Committee
  • Susan Dawson, President and Executive Director,  E3 Alliance
  • Jesús Chávez, Superintendent, Round Rock ISD
  • Sarah Harris, Founder and CEO, Incite Social Impact Marketing
  • Rick L’Amie, Communications Director, E3 Alliance
Why: There are 2.4 million student absences in Central Texas per year. When kids aren’t in class they can’t learn. What’s more, chronic absences often lead to dropping out, and schools lose funding from the state for every student absence. Increasing student attendance by an average of just three days = $34 million in added revenue to schools across our region.
Austin Area Research Organization(AARO), together with E3 Alliance is inviting employers, associations and community groups to help spread the word that missing school matters during three community-wide kick-off events across Austin. Missing School Matters Campaign kick-off events will include
  • Business leaders Tim League of Alamo Drafthouse, Bobby Jenkins of ABC Home and Commercial Services, and Clarke Heidrick of
    Graves, Dougherty, Hearon & Moody, PC. as speakers.
  • Results of a new national survey of teens that explores why kids miss school.
  • An overview of the Get Schooled Central Texas Fall Attendance Challenge. A targeted campaign with “substance and sizzle” to get 40,000 central Texas middle and junior high school students aware of the importance of going to class.
  • A preview of a new Ad Council and U.S. Army’s new BoostUp High School Dropout Prevention PSAs, launching mid-October, making parents aware of the connection between their student’s attendance and educational outcomes.
  • Access to a promotional tool kit with messages, flyers, articles and more to help spread the word about keeping kids in school.
  • An interactive, table-top brainstorm session for participants to give feedback no how to spread the word that missing school matters.

What else: Kickoff event schedule (open to the public)

Registration is required: Visit http://bit.ly/missingschoolmatters
Kickoff Event One
• Wednesday, Sept. 19th
• 11 am -12 noon
• John H. Reagan Building, Room JHR140 (in the state Capitol complex)
Kickoff Event Two
• Thursday, Sept 20th
• 4 – 5 pm
• Dell Round Rock Campus, Building 8
Kickoff Event Three
• Tuesday, Sept. 25th
• 9 – 10 am
• LCRA Dalchau Service Center, Montopolis Drive
-30-

The E3 Alliance is a regional collaborative dedicated to developing a comprehensive, data-driven view of our education landscape to better align educational systems and practices to drive higher outcomes for students and ensure a more efficient allocation of resources, thereby increasing our competitiveness as a region. Founded in 2006 by partners the Austin Area Research Organization, The University of Texas at Austin and Austin Community College District;  the E3 Alliance acts as a catalyst for change and is the P-16 Council for the Central Texas region. Learn more at: www.e3alliance.org.

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